More and more users are viewing more and more content online, on-demand and there's room for every production house to benefit. Apps like DeskSite are proving that audiences are hungry for targeted niche content, consuming twelve hours per month on average. In 2012, Apple users spend $1.48 on on-demand video content. Hulu's subscribers are registering as view completions of 90% on higher.
What's one thing Netflix, Hulu, iTunes and other on-demand platforms don't have? Premium outdoor content.
Outdoor programming is a staple in more than 30 million American homes - but once that content airs, it disappears into an archive rarely to be seen again.